Our Legacy

We are established diamond manufacturers in the UK and are members of the "British Jewellers Association". We are part of the Eran Diamond Group in Israel with offices in Dubai, London, Philadelphia, Scottsdale, New York. We take pride in our heritage of offering exceptional value to our customers.

We cut our own diamonds in factories across the world to bring you best value at guaranteed low prices.

We believe that buying a diamond is not only one of the most important purchase in ones life, but also an emotional one which might be treasured for generations. A diamond is a classic symbol of deep commitment towards your near and dear ones, so we make every piece with utmost love and affection.

Quality and Value

All our diamonds have Nil, Slight or Faint Fluorescence. We do not sell Strong Fluorescence stones which can be bought at heavy discounts, nor do we sell fair makes and EGL, IDL or locally certified diamonds which can also be bought for large discounts and do not reflect true value for money.

Ethics and Integrity

We have been active in the diamond industry since 1965 and we guarantee that the diamonds purchased by us are from legitimate sources not involved in funding conflict in compliance with all UN regulations. We only sell conflict free diamonds. Honesty with customers is essential and that is the essence of our business. We have established this trust through consistency, fairness and dedication.

Transparency

We make one promise. The promise of transparency. Understanding diamonds and diamond jewellery is not rocket science. Just contact us and we will guide you through the process simply and with your wishes in mind. After all, diamonds are a gift of love and affection. You portray your feelings through them. Above all else, keep that in mind when purchasing one.